The latest beach body craze is not just about beachy skin, it’s also about the latest trends in swimwear, fitness gear and footwear.
Here’s what you need to know about the beach body trend.
“It’s about the way people are buying, it is a really cool trend and people are really into it,” says Jess D’Ambrosio, a senior lifestyle consultant at Beachbody.
“We think the popularity is growing because people are so into beach bodies and having a good time.”
We’re seeing the same things with the fashion industry and it’s not like people are going shopping for bikini tops or swimsuits.
They are buying things to look good.
“D’Ambroiosi says it’s a trend that has been on the rise in the past few years, as beach bodies have become more fashionable.
It started out as a fashion trend, but now it’s getting into the mainstream with people really looking for comfort in a swimwear and beach body, she says.
The trend started in Australia with the release of the new Aussie Style bikini last year, but there are also a number of other international brands taking a swipe at the bikini trend.”
The trend is not only surf, it also goes down to the beach,” she says, with a number retailers including Forever 21, Gap, Ulta and Tommy Hilfiger all launching new products.
D’Ambrosio says many brands are now focusing on the basics, including waterproofs and swimwear.
A lot of the brands are starting to look to get in the water first, as they are seeing a demand for these products in Australia, but she also believes the trend is also getting noticed elsewhere.
There’s a huge amount of demand for the products, she explains.”
There are a lot of people who are buying it and they are really excited about it.
“It does appeal to people who want to be able to have a nice comfortable bathing suit, but also if you’re going for something with a lot more comfort and protection.”
In the UK, Victoria’s Victoria Beckham has been seen in the pool and is one of the stars of the bikini wave.
She is the first person to wear a bikini in the UK.
But her fans have been more vocal about the trend and have begun to campaign against it.
Bikini body is not for everyone.
“[Victoria Beckham] is wearing a bikini that’s really not the ideal bathing suit for her,” D’Ammrosio explains.
You should still wear a swimsuit, it just needs to be longer and tighter, she adds.
While it may seem like a trend, it isn’t just about beaches.
The beach body is a trend among young people, D’Arms says.
“Young people love beach bodies, they love the idea of being in the sun,” she explains, pointing out that the trend started with the rise of the beach.
If you’re looking to buy a beach body that fits you, you should also look for a swimtop or beach bra that is longer, she suggests.
D’Arments says you should look for something that is waterproof and also not have a lot go on the bottom of the top.
To ensure you are getting the best out of your purchase, D