It’s hard to believe that, a few months ago, it was the same world.
The internet had just hit the UK and a whole new wave of new trends was emerging.
I was just 16, and a year on from that first tweet, I’d found my niche.
So when my father’s wife came to visit, I was eager to show her my shopping habits, as it was just about the only time I got a chance to do so.
“What are you shopping for?” she asked.
“I don’t know.
You don’t wear a lot of makeup?”
“No,” I replied, “I’m just buying what I think you should.”
The following week, I spent hours on a shelf, researching brands I could buy online.
By the time the weekend rolled around, I had bought all the brands I was ever likely to.
But while I was there, my father found out about a brand I’d never heard of before, and had no idea what it was.
I didn’t want to be a retailer, so I asked him to help me out with my shopping.
When I first discovered a brand, it would usually go through the usual stages: I’d pick up a box and search, then I’d open it and browse for a few brands to see if they were worth buying.
This was usually the first time I’d spent a whole weekend looking for something.
“How did you find this brand?”
I asked my dad.
“It was like it was a brand you were looking for,” he replied.
“Did you have any previous shopping experiences with them?”
“I did have a couple of experiences,” I said, “but I’m not really that familiar with them.”
“No, I’m a little bit older than that,” he answered.
“But it was something I wanted to try.
You know, something I’ve always wanted to do, something that’s really something I can really get into.”
“So you went into a couple stores,” I told him.
“Well, I didn