Nordstrom said Tuesday that it will remove a Confederate flag that had hung on its shop window in the Nordstrom flagship store in North Carolina.
The company said in a statement that it “removed the Confederate flag in December from our North Carolina location and it will remain there until such time as the flag is removed from our site.”
The company has been under fire from conservatives over the Confederate battle flag hanging on the building in Raleigh, North Carolina, which they say depicts the white supremacist group.
The flag was erected in 1861 to commemorate the surrender of the Confederate Army in the Civil War.
The U.S. flag, which also bears the names of the states of North Carolina and South Carolina, is an American flag that is flown at half staff in states such as Florida and Tennessee.
In a Facebook post on Tuesday, Nordstrom CEO Jeff Smith said that while the flag was not intended to be used to represent an entire race, it had been misinterpreted to suggest that some in the Confederate States of America had been “desecrated by the white man.”
“We have come to understand that our store is a home for Americans of every race, creed, and color,” Smith wrote.
“The message of the flag has been hurtful and divisive, and we are committed to removing it.”
Nordstrom said in January that it had removed a Confederate battle emblem from its store.
The retailer is the first major U.N. agency to say that it is “disgusted” by the Confederate flags on display at its stores, a move that could have significant implications for the global debate over whether to have such symbols displayed.
Earlier this year, a coalition of companies, including Amazon and Starbucks, also said it would remove the Confederate symbol from its online stores.