The new logo is meant to be a playful nod to its Mexican roots.
Taco Bell has long used the Mexican flag, but the new logo uses a Mexican word for tacos, taco, and the words TACO and TAPAN.
The new design also features a taco shop and two taco shells.
Taco is also a Spanish word for “meat.”
The new taco shop will open later this year in Los Angeles, San Diego, and Arizona.
The new logo also includes a new logo that’s reminiscent of the famous “fiery cross” design used on the iconic chain’s original menu in the 1930s.
Taco Bell’s current logo uses three horizontal lines, with a horizontal bar across the top of the logo.
Here’s what the new taco logo looks like in the new design.